After 40, collagen production drops significantly—impacting your skin, joints, and overall vitality. Marine and bovine collagen each offer unique benefits, but midlife women often need a combination of both. Eir Women blends FORTIBONE & VERISOL...

You’re doing all the “right” things—eating well, staying active, and trying to sleep—but something still feels off. If you’re in your late 30s or 40s and noticing changes in your mood, cycle, or energy, it...

Self-care isn’t about grand gestures—it’s about consistent, nourishing rituals. Eir’s Show Up and Reboot supplements are designed for women in midlife who want simple, effective support morning and night. Because showing up for yourself should...

Midlife isn’t a diagnosis—it’s a turning point.While the world may try to define this chapter by hot flashes, mood swings, or weight gain, we believe midlife is so much more than a list of symptoms....

Let’s talk about the belly fat no one sees — but your body feels.Visceral fat wraps around your organs and becomes especially stubborn during perimenopause, thanks to shifting hormones and slowed metabolism. It’s not just...

Being capable is exhausting.When you’re the one who 'has to do it all,' people tend to think you always will. But what happens when the strong one gets tired? The hidden weight of being capable—emotional...

When Yvonne Hong started Pets Of The Homeless a decade ago with just a suitcase of pet food, she had one mission—to help people in crisis keep their beloved pets safe. She never imagined how...

with Rebecca Christianson   Do you feel guilty setting aside time to prioritise your wellbeing? When was the last time you said yes to helping someone when really you wanted to say no? How frequently...

Feeling Wired but Exhausted? Your Adrenals Might Be Crying for Help If you’re in perimenopause and running on empty—yet somehow still feeling wired—you’re not alone. Many women experience deep fatigue that won’t lift, no matter...