In honour of World Menopause Month, Eir Women founder Kate Guaran shares what she wishes she’d known about perimenopause and why midlife is anything but the end of the story.

Walked into the room… forgot why?Midlife brain fog is real — and no, it’s not just “getting older.”Hormonal changes during perimenopause can impact memory, focus, and clarity. But science says the right nutrients can help....

If you’ve ever felt confused, overlooked, or overwhelmed by the changes of perimenopause—you’re not alone. At Eir Women, we believe midlife deserves more than silence or guesswork. In this blog, we share what every woman...

Founded in memory of Samantha Fraser, Change For Sam is a charity dedicated to protecting victim-survivors of family violence by providing free, 24/7 monitored personal safety devices. These discreet devices offer real-time support and emergency...

Self-care isn’t about grand gestures—it’s about consistent, nourishing rituals. Eir’s Show Up and Reboot supplements are designed for women in midlife who want simple, effective support morning and night. Because showing up for yourself should...

Midlife isn’t a diagnosis—it’s a turning point.While the world may try to define this chapter by hot flashes, mood swings, or weight gain, we believe midlife is so much more than a list of symptoms....

Being capable is exhausting.When you’re the one who 'has to do it all,' people tend to think you always will. But what happens when the strong one gets tired? The hidden weight of being capable—emotional...

When Yvonne Hong started Pets Of The Homeless a decade ago with just a suitcase of pet food, she had one mission—to help people in crisis keep their beloved pets safe. She never imagined how...

with Rebecca Christianson   Do you feel guilty setting aside time to prioritise your wellbeing? When was the last time you said yes to helping someone when really you wanted to say no? How frequently...