Kate Guaran, co-founder of Eir Women, smiling while holding two Eir supplement bottles—'Show Up' and 'Reboot'—with a bright window and greenery in the background.

The Power of Ritual: Why Self-Care Starts and Ends with You

Self-care isn’t about grand gestures—it’s about consistent, nourishing rituals. Eir’s Show Up and Reboot supplements are designed for women in midlife who want simple, effective support morning and night. Because showing up for yourself should...
Lisa Walker, co-founder of Eir Women, smiling warmly while holding a pink polka dot mug, wearing a blue sweater with a white heart, seated on a rust-colored couch.

More Than Symptoms: A New Way to Look at Midlife Health

Midlife isn’t a diagnosis—it’s a turning point.While the world may try to define this chapter by hot flashes, mood swings, or weight gain, we believe midlife is so much more than a list of symptoms....
woman in floral dress with blonde hair, smiling at camera

Carrying It All, The Pride and Exhaustion of Being a Capable Woman

Being capable is exhausting.When you’re the one who 'has to do it all,' people tend to think you always will. But what happens when the strong one gets tired? The hidden weight of being capable—emotional...
Tired woman lying on bed with book on face

Feeling Wired but Tired? It could be your Adrenals

Feeling Wired but Exhausted? Your Adrenals Might Be Crying for Help If you’re in perimenopause and running on empty—yet somehow still feeling wired—you’re not alone. Many women experience deep fatigue that won’t lift, no matter...
Woman practicing yoga, black and white photo of woman doing yoga

Yoga for Digestion: Simple Poses to Help You Feel Lighter and More Comfortable

Digestive discomfort is something many of us experience but rarely talk about. Whether it’s bloating, sluggish digestion, or just feeling “off,” yoga teacher Lisa Walker knows firsthand how movement and breath can help. In this...
women lying in bed with white sheets and beige pillows

The Science of Self-Love: Why Solo Pleasure is Good for Your Mind, Body & Soul

This Valentine’s Day, let’s flip the script—because love isn’t just about relationships with others; it’s about you. Self-love, in all its forms, is essential for your well-being, and that includes the intimate kind. While solo...
Work, Play, Recharge: Creating a Summer That Works for You

Work, Play, Recharge: Creating a Summer That Works for You

Summer is a time of possibility—longer days, warm evenings, and the perfect opportunity to strike a balance between productivity, fun, and rest. But let’s be honest: for those of us with school-age kids, they may...
woman with blonde curly hair in green and blue suit

Goal-Setting for the New Year: Small Steps, Big Wins

FREE DOWNLOAD – Goal Setting Template As the new year unfolds, it brings a sense of possibility, a clean slate ready to be filled with new goals and dreams. But let’s face it—setting and sticking...
caucasian woman doing push ups

Building Muscle in Your 40's

Strong not Skinny. I'm sure that like us, you spent your younger years more concerned with the size of your bum rather than it’s shape…or number on the scales rather than the number on your...