As we approach Galentine’s Day—a celebration of friendship and the unique bond between women—it’s impossible not to reflect on the immense power female friendships hold, especially during the tumultuous midlife years. For us, our friendship has been a lifeline, a lighthouse, and a source of endless laughter through it all: career pivots, grief, parenting, and the joyful chaos of building Eir Women.
Midlife is a season of reinvention and reckoning, full of surprises (not all of them welcome—hello, hormonal upheaval). But it’s also a time when the friendships we’ve nurtured become more meaningful than ever. Female friends are the sisters we choose, our cheerleaders, truth-tellers, and co-conspirators. They know our quirks, hold space for our pain, and remind us to dream again when life feels heavy.
We met years ago working at Canon, navigating the fast-paced corporate world while juggling family life. Our kids were much younger then, and it really was a daily juggle. From quick coffee catch-ups to strategizing over career goals (and internal politics), our connection grew from shared experiences and a deep respect for each other’s grit.
Then came COVID, when long walks became our therapy. Together, we dreamed up Eir Women during those strolls—a passion project born out of conversations about midlife, motherhood, and wanting something more.
Life hasn’t been without its storms. We’ve navigated heartbreak, loss, and the messy, beautiful reality of raising children as single mums. And then just when we thought it was going to get easier, we had teenagers…. But through every high and low, our friendship has been the constant—a soft landing on the hard days and a spark of encouragement to keep going.
When we launched Eir Women, we didn’t just want to create products; we wanted to build a community where women could feel seen, supported, and celebrated. Because if there’s one thing we’ve learned, it’s this: women in midlife are stronger together.
Midlife is often a time of transition. Children get older, careers shift, and the world demands that we redefine our sense of self. It’s easy to feel untethered, even invisible. But this is where our friendships shine.
A Shoulder to Lean On: Female friends offer a kind of emotional support that partners or family might not always understand. They’ve been there; they get it.
Laughter as Medicine: There’s nothing like a good laugh with your bestie to make the weight of life feel a little lighter.
Accountability and Growth: Whether it’s cheering each other on in fitness goals or supporting new ventures, friends push us to be our best selves.
A Safe Space: With true friends, you don’t have to explain yourself. They just know, and that kind of understanding is gold.
This Galentine’s Day, let’s celebrate the incredible women in our lives with moments of joy, connection, and a little indulgence. Here are some ideas to make it special:
Escape for a weekend of relaxation and renewal. Whether it’s a local spa, a yoga retreat, or just a serene Airbnb in the countryside, time away with your favourite women can be the reset you all need.
Create a DIY spa night with face masks, aromatherapy, and foot soaks. Pair it with a cheese board, a playlist of your favourite throwback songs, and Eir Women’s Flourish and Revival in a smoothie for some wellness self-care (wink, wink).
Recreate the long walks that spark deep conversations. Choose a scenic route, pack some thermos coffee or tea, and let the miles melt your stress away.
Gather your closest friends for a cozy brunch and take turns sharing what you appreciate most about one another. It’s a simple but powerful way to deepen your connection.
Dream big with your girlfriends. Gather magazines, scissors, and glue, and create vision boards to map out your goals for the year ahead. Add some wine (or mocktails) and see where the inspiration takes you!
Whether it’s a beautifully wrapped skincare set, a mindfulness journal, or a subscription to a meditation app, thoughtful wellness gifts show your gals how much they mean to you. (P.S. Our Eir products make for perfect Galentine’s presents!)
This Galentine’s Day, take a moment to honour the incredible friendships that have carried you through life’s challenges and celebrated your triumphs. Whether it’s a heartfelt message, a long overdue catch-up, or a shared laugh over wine, let your friends know they matter.
And if you’re navigating midlife feeling a bit adrift, lean into your friendships. Let them be your safe harbour and a reminder that you’re never alone.
Because the truth is, the women in our lives—our friends, our sisters, our tribe—are the greatest gift of all.
Happy Galentine’s Day, from us to you.
And if you’re looking for a little something special to show your gals how much they mean to you, why not gift them the gift of wellness? Explore our Eir Women products here.
Here’s to friendship, love, and thriving together in the second half of life. ❤️
Lisa xx
