In the realm of herbal remedies, Ashwagandha has captured the attention of wellness enthusiasts and practitioners worldwide. And for good reason. This incredible adaptogenic herb has gained tremendous popularity for its potential to support a healthy mind and body.

But first of all – you may be asking, what exactly is an adaptogen?

Adaptogens help your body adapt and respond to environmental stressors – both physical and mental. They can help regulate and balance bodily functions and promote a sense of balance and well-being.

Characteristics include:

• Stress Response – they can help regulate the release of stress hormones like cortisol, which triggers your fight or flight response when you are stressed.
• Non-specific action – they can help the body adapt to a wide range of stressors, whether physical, environmental or emotional. Like women, they are very versatile.
• Restoration of homeostasis – which simply means the optimal functioning for living. Adaptogens help stabilise physiological processes in the body.

There are many adaptogens that have been used in traditional medicine, such as Ayurveda and Traditional Chinese Medicine.

Sounds great doesn't it!

We use two adaptogens in Eir products:

• American Ginseng in Show Up
• Ashwagandha (KSM66) in Reboot

Known for its calming and revitalizing properties, ashwagandha is used to help manage stress, support adrenal function, and promote relaxation.

We use KSM66 - the undisputed goddess in the world of Ashwagandha. It is known as the highest quality Ashwagandha worldwide. This is due to:

1. Superior Sourcing and Processing:

KSM66 is created using a unique extraction process that maintains the herb's full spectrum of bioactive compounds. It is derived exclusively from the roots of the Ashwagandha plant, ensuring optimal potency and purity. The rigorous production methods guarantee that KSM66 encapsulates the very essence of this incredible adaptogenic herb.

2. Standardization for Maximum Impact:

KSM66 takes pride in its high standardisation levels. Each batch of KSM66 is crafted to contain a consistent percentage of key bioactive components, such as withanolides. This standardized formulation ensures that users receive the maximum potential benefits of Ashwagandha with every dose.

3. Scientifically Validated:

KSM66 has undergone extensive research, including multiple clinical trials, to demonstrate its effectiveness and safety. Scientific studies have confirmed its potential to support stress reduction, cognitive function, energy levels, and overall well-being. The wealth of scientific evidence substantiates KSM66's reputation as the gold standard in Ashwagandha supplementation.

So remember, it’s not just the ingredient name that counts, but the quality and manufacturing process involved in the specific ingredient choices that we at Eir make.

Love Lisa + Kate