Pia Wahrendorf, Head of Marketing Murad Australia, holding Eir Women Reboot and Murad Retinal ReSculpt Overnight Cream

Sleep, Skin & Perimenopause

Perimenopause changed my sleep — and my skin noticed. As someone who works in clinical skincare, I’ve always trusted powerful ingredients. But I’ve learned that real skin regeneration starts with something simpler: deep, restorative sleep....
midlife woman sunrise bedroom calm

Sleep After 40: The Hormone Reset You’re Probably Undervaluing

Sleep after 40 isn’t just about early nights — it’s about hormone health. As oestrogen and progesterone shift during perimenopause, sleep becomes lighter, more fragmented, and more vulnerable to stress. The good news? When we...
Doctor writing prescription for perimenopause consultation

Is There a Test for Perimenopause?

If you’ve been searching for a clear-cut test for perimenopause, you’re not alone. But unlike many medical conditions, perimenopause isn’t confirmed by a single blood result. Hormone levels fluctuate dramatically during this transition, which means...
Brunette woman wearing white while closing her eyes.

Brain Fog & Perimenopause: Can Creatine Help?

If you’re in your 40s and finding your focus slipping, losing words mid-sentence, or walking into a room and forgetting why—you’re not alone. Brain fog is one of the most common and frustrating symptoms of...
Mature woman yawning

How Perimenopause Affects Your Energy System

Feeling drained during perimenopause? Learn how hormonal changes impact ATP energy production—and how creatine can support your body and brain.
women in bed working on computer

Top 50 Questions Women Ask AI About Perimenopause (Answered with Heart & Science)

We gathered the top 50 most searched questions real women ask AI about perimenopause, and we’re answering them for you.  
Lisa Walker, Co Founder of Eir Women

Creatine for Brain Health in Midlife: How It Supports Mood, Focus & Emotional Resilience

In this piece, Lisa breaks down how this humble molecule helps keep your neurons energised, your mood steadier, and your mind clearer. From brain fog to emotional overwhelm to the unique cognitive demands of perimenopause,...
Sonia Savage Functional Nutritionist and owner of Balanced Life Nutritional Therapy

How a Functional Nutritionist Can Help With Perimenopause and Hormonal Changes by Sonia Savage

Functional Nutritionist Sonia Savage breaks down what’s really happening during perimenopause — from shifting oestrogen and progesterone to the roles cortisol, insulin, gut health, and stress play in your symptoms. She explains why so many...
Middle aged woman wearing black top and tights lifting a heavy dumbbell

Why Creatine Is the Most Important Supplement Women Over 40 Aren’t Taking

If your workouts suddenly feel tougher, your recovery takes longer, or your brain feels foggy, you’re not imagining it. Hormonal shifts in perimenopause change the way your muscles and brain use energy. Creatine — one...